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Introducing SUL Weekly: Insights, Action, and Real Conversations

There’s a lot of noise out there. A flood of content, endless sales pitches, and AI-generated fluff that doesn’t really help anyone. That’s not what this newsletter is about.

As the world adapts to a different paradigm, as does our businesses.

You probably notice a good portion of our blog content is AI assisted - by design it caters to Google's algorithm. While the content is insightful, valuable, and useful, it's not exactly tailored for human consumption.

Here's a great article I read today on how this shift is affecting company blogs.

The author describes a "two-tiered" internet - which is something I had predicted a year or so ago - with readers shifting away from public content (crafted for the machine) and towards private, gated-communities for expert (human) insights.

Our first step towards this more personalized experience is our weekly newsletter, designed to cut through the noise and deliver something different

One actionable insight each week - real lessons learned from running a product studio and working with businesses on custom software.

Links to my latest blog posts - practical takes on SaaS, sales, and business strategy.

An open invite to my weekly office hours - because sometimes, a quick conversation is more valuable than a dozen articles.

Our second step is establishing our weekly office hours.

Genuine, no-strings-attached advice and conversation about all things tech.

Our office hours are exclusive and invite-only to ensure high-quality discussions and personalized attention.

You can request an invite here →

No spam. No fluff. Just useful insights and real conversations.

Why This? Why Now?

Building a business is hard. Finding the right clients is hard. Scaling a product is hard. I’m figuring it out as I go - and sharing what I learn along the way.

This newsletter isn’t just about my thoughts, it’s about helping you navigate the same challenges. Whether you’re a founder, a developer, or someone trying to turn an idea into a real business, my goal is to make this worth your time.

What to Expect

Every week, you’ll get:
📌 A key insight - something valuable I’ve learned from the week.
📖 Links to my latest blog posts - so you don’t miss anything.
🎙️ A reminder to join my weekly office hours - a casual space for live conversations.

Want In?

You can subscribe here

Looking forward to sharing this journey with you. Let’s build something great together.

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